P5: Final Idea

UNSIGNED

Purpose
The Purpose of this app is to let unsigned bands and artists share upcoming shows with fans who enjoy discovering new music and attending smaller gigs. This app will help fan who enjoy going to small shows as a lot of the time it is difficult to find out about them unless you know specific venues that might put the on.

Content
The content on this app will be user based, all upcoming shows that are listed on the home page would have been put up by the artists themselves. For each gig it will show the venue, time and any other relevant information such as support bands etc. Users signed in as fans can tailor shows that show on their homepage by putting in their location and setting up maximum distance that they'd would want to travel for a gig, this way only shows that is within this radius would be listed on their homepage.

Target User
This app is aimed at small bands and artist who want to try and gain more fans by bringing a bigger audience to their shows. This would appeal to artists of any age and genre. In terms of 'fans' I think this app would mostly be used by people between the ages of 16 and 24 who are big fans of supporting smaller bands and attending more intimate concerts.

Production Schedule

Revenue Streams
I think with an app this like this that has a more niche target user, it would be difficult to make a lot of money through advertising. However i also think that the smaller artists wouldn't really be prepared to pay a premium within the app. I think the best way to gain revenue would be for a one off cost of 69p when the user first downloads the app.

Budget
Website start up cost:

App start up cost:

P5: Pen Portrait of Target

The general target user for my app would generally be between the ages of about 16-24. People who are big fans of music, possibly a specific genre and want to discover new, unheard music/artists.

For Example:

Age:19
Likes: Playing/Writing music (mostly pop punk), drinking vast amounts of coffee, Photography. 
Dislikes: Not going out, Every popular opinion.
Peers: People of similar interests, mostly met through various gigs.
Spending Power: Low due to living as a student (will spend spare money on gigs or going out with friends for drinks)





Alternatively, small unsigned bands/artists who want to make their upcoming gigs more well know to potentially bring in a bigger crowd and get their music heard by more people.

Band: Coffeeblends
Genre: Pop Punk/Emo/Grunge
Fans: 320 likes on Facebook, plays as support to various bands at shows in Reading and London.

P4: Idea for new Social Media

Idea 1

Purpose
This app would be used to hep unsigned bands and artist advertise their shows and help gain a bigger crowd. It would also helps fans finds new music and small shows to attend.

Format/Style/Content
There would be 2 lot in options, 'as a fan' or 'as an artist'. Once logged in, artist can put up any upcoming shows they are doing and edit their profile for any new fans to view. They can include a short bio, links to any music of theirs or other social media that the may have. When logged in as a fan, the user would be able to RSVP to shows, follow artists that they like to receive updates on any new gigs.

Target User
This app would probably be targeted people between the ages of about 16 - 24. It would appeal most to people who are big music fans, they could potentially be big fans of a specific genre and are trying to support that particular music scene.

Idea 2

Purpose
An app for dog owners to meet other dog owners in their area and arrange walks together and set up play dates for their dogs.

Format/Style/Content
Users set up a profile for their dog including breed, likes, dislikes etc and a short bio for themselves. The homepage will list dogs/owners within their area that match to some of their dogs likes. A messaging system within the app will allow people to arrange a dog walk together walk.

Target User
This app is for anyone over the age of 18 although I think it'll probably appeal most to people over the age of 35.

Idea 3

Purpose
The purpose of the app is to allow people who follow a vegan lifestyle to share recipes and tips about cooking/eating.

Format/Style/Content
It will have a simple layout where the user can upload and save recipes and cooking tip to their profile. It will have categories to list different types of food and meals under. 

Target User
This app is mainly targeted at vegans of any age. It may also appeal to people who are interested in eating less animal products or for people who need help transitioning to vegan.

P3: Commercial Uses

Advertising
Twitter, Facebook, and Instagram are a few of the most widely used social networks which means its is easy to make a lot of money through advertising. Using algorithms, the website can tailor ads to what the user will find most interesting and most likely to interact with. This way they can charge the advertisers more according to how much interaction their ad gets.
Below is an advert for Newcastle University that came up on my Facebook timeline. When I first signed up to Facebook I put in my date of birth, using this they know that I'm nearly at the age of going to uni.

Viral marketing
In April 2013 Evian released the advert 'baby & me' where adults saw their reflections as baby versions of themselves. This advert gained enormous popularity and Evian released and app which let users take a picture of themselves and convert it into a baby version and post it on social media. This was a huge success for Evian, today the advert has over 130 million views of Youtube.

https://www.youtube.com/watch?v=pfxB5ut-KTs



Reviews
Companies rely heavily on customer reviews to improve their products and hopefully encourage others to buy their product. There is nearly always a review of any product on the internet somewhere. On a more popular product, there will most likely be a thread on a forum where users can discuss their experiences and opinions with the product. This allows consumers to see opinions from many different people and therefore can get a more balanced idea of the quality of the product before buying.
Below is an image of a forum with a thread of reviews for the IPhone 7.

P2: Social Effects

Positive Effects

Facebook

Facebook allows people to connect online, potentially with people that you might otherwise be out of touch with. It makes it easy to reconnect with others who might live far away so regardless of a users location they will always be able to message friends.

Youtube

Youtube lets users share videos of any sort, this includes short films that they've created to short clips of funny situations that they might've bought on camera. A lot of people have started to make a living on Youtube in recent years after they're videos gained a lot of popularity.

Twitter

Twitter is a great way to stay up to date on current events. With a new feature called 'moments' which keeps recent news on and accounts of newspapers or programmes can tweet about a new story almost instantly.

Negative Effects

Facebook

Facebook can connect people who might not otherwise be in touch, however it can give us a false sense of a meaningful relationship with people online which could potentially lead to us being more public about our personal lives and we might end up sharing things we wouldn't share with people in the real world. For example, a picture of you and your friends at a party might seem harmless when you first post it online but it may be seen as less attractive for a potential employer doing a background check.

Youtube

Sites such as Youtube can easily lead to reduced productivity as new videos are uploaded everyday and often shared around other social media sites. More often than not there is a new video that has gone viral and people feel that they need to see it to see what the hype is about. Youtube has a function where at the end of a video it will automatically roll over to another recommended video and since most videos are only 2-4 minutes long it doesn't feel like you are spending that much time on it. 

Twitter

Twitter is generally used to connect to people that you might not know otherwise, unlike Facebook, you don't have to put you full name, birthday, hometown and other personal information on show. This means its easier to make an anonymous account and hide your identity. This can be used for cyber bullying people, its common for a Twitter account to be made specifically targeting a particular person person. The fact that a cyberbully's real identity can be hidden can lead them to be a lot more harsh than they might be if they were bully someone in real life. Cyber bullying can have extreme long term effects on a person and in some cases it has lead to a victim taking their own life.  

P1: Factsheet

Facebook

Purpose
Facebook was founded in 2004 with a mission to give people the power to share and make the world more openly connected. People use Facebook to stay connected with their friends and family, to discover what is going on in the world and also to share and express what matters to them. People share information in form of status updates, photos and videos, and private messaging. Users are able to comment, like, and react to their friends status updates.

Content
The content of Facebook varies for each user. As well as seeing things their friends has shared, users are able to like pages of products, celebrities, tv shows etc to see updates on them. Using information from what people have liked, Facebook is able to recommend other pages, display adverts and news stories that might appeal to the user.

Target user
Facebook was initially designed for college students in America, however over the past 12 years it has become one of the biggest social platform used worldwide by all ages. Approximately 66% of 15-34 years olds have a Facebook account, while 30% of people older than this use the site. 

Source of Revenue
Facebook earns most of its revenue through advertisements that get displayed on the users timeline. These ads are often tailored to the persons interests based on data that the site has collected on them through link clicks and pages they've like. On the app version of Facebook, these ads appear while the user is scrolling meaning they are morning difficult to ignore.

Legal and Ethical Issues
Due to anybody over 14 being allowed to join Facebook its difficult to control what is posted all the time. If something is posted that somebody may find offensive you can report a post for various reasons and Facebook will take action required. There was some controversy over the site taking down an image that a woman put up of her breastfeeding her new born child for displaying nudity. This caused problems as many people disputed that there was any nudity displayed. Cases like this are common where some people will find something offensive that others may not and it is difficult for Facebook to please everyone.  


Instagram

Purpose
Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Users can edit their images in the app using a range of basic tools and filters.

Content
Users follow accounts according to what they want to see on their feed. Alternatively to this, Instagram has a hashtag feature which allows users to tag words that are relevant to their image, if you click on a certain tag it will take you to a page with a feed of pictures that have also been tagged which allows users to find more accounts to follow and also get their feed seen by more people.

Target User
Instagram is aimed towards a younger generation with over 90% of their users being under 35 years old. I think this is mainly because it allows you to connect with strangers and share moments in your life whereas Facebook lets people connect to others they already know which would appeal more to the older generation. Also Instagram is designed to mainly be used on a smartphone which appeals more to a younger generation.

Source of Revenue
Much like most social media sites, Instagram uses adverts to create revenue. Large companies will pay to have their ad shown on the app and often users with a large following will be sponsored to promote a certain product on their feed. Instagram have recently partnered with an app called Boomerang which essentially allows users to make gifs to post, whenever someone post one of these gifs, a note under their post will appear telling others the apps name.

Legal and Ethical Issues
Again due to anybody being allowed to sign up to Instagram it is hard to control any inappropriate posts. The app has a set of rules that explain what sort of content is not allowed to be posted and users are able to report and images that they think shouldn't be on there. As well as reporting single images, people can report entire accounts if they think that the account is upsetting people or in some cases pretending to be somebody else by using their pictures.


Twitter

Purpose
Twitter, one of the most popular social networking services in the world, is a micro blogging platform, which allows registered users to post, and send to other registered users, short messages. These short messages, limited to 140 characters, are called tweets.

Content
Twitter allows you to post tweets, pictures, gifs, videos and share vines directly from the vine app, you can like or re-tweet something that somebody else has posted so it will appear on your profile feed.. Users will follow accounts of their favourite celebrities etc. Twitter also has a hashtag feature that allows you to see all the tweets that have been tagged with a certain word or phrase. The most used tags will appear as 'trending' and this allows users to discuss relevant topics with others that they might not follow otherwise.

Target User
Twitter appeals to many people as they can voice their opinion and discuss with others of the same interest. It would be assumed that its mains demographic is young people however only 33% of 13-17 year olds use Twitter. Many people of the older generation will use it to follow new account, politicians etc as it is extremely easy to tailor what you see on your timeline.

Source of Revenue
Much like Instagram, Twitter will place ad's on people timelines, these will often be in the form of a tweet from a certain company and will be labelled as a 'promoted tweet' which lets users know when they are being advertised to. Accounts with a large following will be paid to promote a product in their tweets and they will often let people know that they are being paid to tweet about a product by ending a tweet with '#ad'